Apple Event

The event follows the next structure: first, they show some images of the new Apple Park’s Steve Jobs Theater. There is where the new Apple products are revealed. Then, they show photographs in memory of Steve Jobs. For this purpose, the images are grey and they act melancholic way.

After that, they present in depth the new Theater. The body language changes to a happier one. They start showing the new Apple Watch, following the Apple TV and the new iPhones. The background is always black, with white letters. At first, they talk about the increase in the use of the gadgets, in order to make people feel like Apple products are more and more used.

They spent the first minutes of the event showing photographs of the new theater because it's the 10th anniversary of the first iPhone.